ClearCom

What this video covers

The Importance Of Communication Systems In Events. One of the most interesting things about events is that there are elements you need which on the surface seem almost unimportant, and then suddenly they are everything. They are the difference between a show that runs smoothly and a show that looks completely uncoordinated. The communication system is very often the last thing anyone sets up, mostly in Africa, but It is one of the most crucial pieces of the entire production. And here's something genuinely strange about comms. They can work perfectly before the show. They work through rehearsals, and then the moment someone says, doors are about to open, or the show is about to start, that is exactly when they start failing. It is the strangest phenomenon in this in this industry. And if that happens on a product that is not a true reference, not the benchmark, honestly, I am not even surprised. Which is exactly why the product you choose matters so much.

ClearCom As The Industry Standard. There are different brands out there that all promise to solve this problem. The, the comms, the intercom, the system that lets the whole team talk to each other in real time. But in this industry, there is one name that is the reference point, the benchmark, the industry standard, and that name is ClearCom. ClearCom is an American company founded in 1968 in San Francisco in the US, and they did not just join this industry, they basically invented it. ClearCom built the very first production intercom system in the world. They literally wrote the book. And here's what makes them special beyond the history. And this matters more than, than people realize. Can you actually hear through your headset when the show is running and, and the venue is loud? That is the real test. And it is exactly the problem ClearCom was built to solve. Their founders created the first intercom because the music around them was, was so loud they could not communicate. Clarity over noise is basically in their DNA. Second, their systems are rugged. They're basically built to survive real production environments show after show. And third, the scale. ClearCom can run anything from the simplest 2-person setup to the most complex production, integrating different devices and also different ways of communicating. connecting wired and wireless systems all into one reliable communication system. Today, ClearCom is the industry standard, trusted on broadcasts around the world and on the biggest stages. They are there right up to the opening and closing ceremonies of the Olympic Games. When the moment is mission critical and communication cannot fail, this is what the world reaches for.

Why ClearCom Matters For African Productions. And that is why this matters for Africa. As our productions grow bigger and more complex, the team behind the show has to move as one. And the only way that happens is through communication that simply does not fail. Communication you can also hear over people screaming in excitement and also over a loud PA on a system rugged enough for our conditions as well. And also it can grow as our shows continue to grow in Africa. And here's the truth, your audience never sees your comms or communication system, but they feel it. They feel it in the show that is tight, coordinated, and professional. Do not let communication be the point where your show falls apart. Make it the thing that basically holds your whole show together. You are only considered a professional when you use professional tools.

Summarised automatically from the recording.