Remember Chaitezvi addresses common questions about breaking into the live sound engineering industry, specifically regarding networking and marketing.
What this video covers
Focus On Skill Development First. The speaker addresses common questions about breaking into the live sound engineering industry, specifically regarding networking and marketing. They emphasize that for beginners, the primary focus should be on developing technical skills rather than marketing efforts.
Observation And Skill Improvement. The speaker shares a personal anecdote about handing out business cards that yielded few results. They learned from a mentor that skilled engineers talk less, and they realized the importance of focusing on their own skill development by observing and improving upon the workflows of others.
Marketing Comes After Skill Mastery. Once a career has started and skills are developed, the speaker explains that consistent results and professionalism lead to client recommendations. They advise that marketing should only be considered after the foundational skill is established, using social media to show clients they are active and thriving.
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Automatic transcript of the whole recording (en-us).
Some people ask me like, how do I, you know, like, how do you get opportunities to break into the industry? And I know many people are looking for advice on networking, sourcing clients, marketing themselves, obtaining more profitable work opportunities. You know, one key thing I say to people, you know, getting work, especially when you are starting in the industry in live sound engineering it is less to do with marketing or networking. The first thing you need to focus on is actually developing your live sound engineering skill. That is the first point. That is the first thing you need to focus on. Me, I remember earlier on in my career, I, I, I made 200 business cards. I was handing them out to people, you know, and, and I can tell you this, I didn't really get many calls from all of that effort. And one thing I then realized was like, you know what, and one, one of my mentors also taught me, he's like, engineers who don't know what they're doing, they talk a lot, and engineers who know what they're doing, they talk less, you know. And for me, you know, from those conversations with my mentor, one thing I then realized was like, you know what, I need to focus first on my skill. So, so basically I have to look at myself like if I'm working on a job and I'm engineer number 3, or I am a sound tech, I am observing the main engineer and I'm looking at what is their workflow, how are they working. And basically now from there, I'm also thinking about how can I do it better, because anything anyone does, there's always a way to do it better. So by basically developing your skill and becoming better, it then means clients have a better experience with you. It then means your results are also consistent. It then means you are now a professional, which then means there's going to be a lot of recommendations. So, so, so really, once you knock at those doors and you find a place where your career starts, now when you're in there, focus on developing that skill. And then when that skill is developed, recommendations will come. And, and now, only now, when you are at that place, now when you then want to scale, then you focus on marketing. This is why, like, like, for example, at a personal level, I am active on all my social, my social channels. But initially, my social channels were only meant for my clients. You won't really find any personal stuff to do with my own personal life there because they were basically only for my clients. So I might have 3 likes or 1 like or like 5 views, but those people were my key clients. It was a way for them to see that I am active when I'm, when I'm not working for them. So they, they also see that I am also thriving, and people want to be associated with people who are also thriving. So that's really it. Yeah.
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